After reading that title you’re probably thinking, “What? New release? How can Claritics possibly get any better!?”
Well, with feedback from hundreds of developers, publishers, and marketers, we’re constantly working to give you more intelligence on more types of users across more platforms and for more domains. With our latest release, Claritics 2.5, launched just today, we’ve created new analytic apps that give social, mobile, web, and enterprise app developers, publishers, and marketers the ability to dive even deeper into user behaviors.
Here’s a quick look at the new analytic apps in Claritics 2.5. For more details, take a look at our technical release notes.
Our new Funnel Analysis app empowers you to create custom funnels from both standard and custom events, and let’s you customize them so that they match your goals, whatever they may be. You can even run a quick test check as you build a funnel, saving you time and effort and ensuring that you’re reports will fit your needs. Your funnel reports then appear on your dashboard to give you an interactive view of both ‘Latest’ (most-recent funnel data) and ‘Trend’ (changes in funnel conversions over time).
Our new Campaign Analytics app gives you the power to track marketing campaign effectiveness by referrer, age group, gender, location and other criteria in order to improve marketing ROI, lead quality, and user LTV. The app also gives you a quick summary of campaign results, plus demographic filters that you can use to slice and dice campaign insights.
Claritics 2.5 also gives you the ability to drill down into your custom events even deeper using new event filters. Now you can slice user behaviors by custom event properties, helping you to track behavioral trends around any number of custom events.
We’re pretty excited about these new and enhanced analytic apps, and we hope that you will be, too! Claritics 2.5 is available to everyone beginning today, and continues to work with Facebook, Android, iOS, HTML5 and other social, mobile, web and enterprise platforms.
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The Claritics blog offers insights and analysis on the rising social commerce wave and how app developers can leverage social intelligence for their Reach, Retention and Revenue campaigns.