Leading developer selects Claritics to provide Social Intelligence for its popular Facebook gaming application
Mountain View, CA – November 1, 2011 – Claritics (www.claritics.com), the leading Social Intelligence solution for social and mobile app developers, today announced it has been selected by TheBroth, a leading developer of Facebook gaming applications, to provide social analytics for TheBroth’s flagship app, Barn Buddy. Barn Buddy became a top 10 game on Facebook in 2009 and today is localized into many languages with over 4.5 million Monthly Active Users, according to AppData.
Under the agreement, Claritics’ cloud-based SaaS service will provide real-time data and actionable insights in order to help TheBroth’s game developers and product managers make immediate improvements to Barn Buddy’s acquisition, engagement and monetization campaigns.
“We enjoy Claritics’ depth and breadth of their reports, the immediate actions we’re able to derive from social game-specific insights, and an ability to drill-down into very granular levels of detail,” said Markus Weichselbaum, founder and CEO of TheBroth. “The Claritics Social Intelligence app suite is easy-to-use and easy to get started. Claritics understands what game developers like us need in an analytics package.”
Claritics offers its Social Intelligence Suite for application developers on Facebook, Android, iOS and emerging social and mobile platforms. Game developers can benefit from the company’s advanced analytics capabilities including cohort analysis with pre-defined cohort groups already built-in, multi-level analysis, funnel analysis and more.
“We are very honored to be selected by such a distinguished social games developer as TheBroth,” said Raj Pai, co-founder and CEO of Claritics. “TheBroth’s success on Facebook is due in large part to their systematic analytics-driven approach to continuously optimizing and iterating on the game content and offers in order to appeal to their end users.”
Claritics is a social intelligence company that improves user acquisition, engagement and monetization campaigns for social and mobile application developers and online advertisers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game publishers to improve an application’s overall reach, retention and revenue, while helping brand advertisers gain immediate value from their social media efforts. The company is the first solution of its kind to turn analytics into automated business processes that optimize app performance and ad campaigns on-the-fly. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.
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