Our app campaign attributions method helps you instantly measure the ROI and conversion % of any campaign you run to acquire new players in your mobile commerce app. You can choose any campaign, any time duration for which you ran the campaign and assess the retention and monetization behavior over time of the new users acquired via the campaign.
We can track mobile app purchases and measure the funnel dropoff and compare the conversion when people went through the product comparisons page vs those who did not.
Our events analyzer is a data analyst’s delight — which can help dig deep into the various events that are being generated by users on your mobile commerce platform. You can segment your users based on groups of people who click on specific m-commerce events (view product, add to cart, checkout etc.) and then further slice & filter this population by the individual attributes data that come with the event.