| KPI |
Description |
Business Actionability |
| New Player Count |
Number of New Players who installed the game. Analyze by Referrer, Player Demographics etc. |
Identify popular origins for players and optimize new traffic acquisition spend. |
| Invites Sent per 100 DAU |
Game Play Invites Sent per every 100 Daily Active Users. |
More Invites per active user needed to enhance game virality. |
| Invites Click through Rate |
Simple % ratio of game invite accept events to game invite sent events on a daily basis. |
The higher this ratio, the faster is the viral loop. Being measured daily also measures quality of social graph activeness for the player base. |
| Invited Users per Sender User |
Average number of users invited per each sender. Analyze by Player Gifts and Player Invites. Not applicable for Wallposts. |
More Invited Users per sender directly feeds into virality and associated K-Factor. These are a function of the player’s social graph denseness. |
| Accepting Users Per Invited User |
Average number of users accepting per invited user. Analyze by Player Gifts and Player Invites. Not applicable for Wallposts. |
More Accepting Users per Invited User impacts K-Factor. Differentiating by viral activity type helps drive this in multiple ways. |
| K-Factor (Accepting Users Per Sender User) |
Average number of users accepting per sender. Analyze by Player Gifts, Player Invites and Wallposts. |
Higher K-Factor leads to a larger player base, enhanced gaming activity and ultimately much higher monetization. |
| Hours to Click per Accepting User |
Average time lag in hours for each user to accept viral messages. Analyze by Player Gifts, Player Invites and Wallposts. |
Average time lags beyond 72 hours mean the viral loop is less effective with associated effects on game engagement and monetization. |
| Viral Messages Sent Per Sender User |
Viral Message Count Sent per Sender. |
Higher quantities of viral messages per sender helps keep the viral loop alive even for older games. |
| KPI |
Description |
Business Actionability |
| DAU (Daily Active Users) |
Daily count of Unique Players who play the game at least once during a given day. Analyze by gender, country of origin etc. |
High DAU count is key to game stickiness and engagement over a period of time. Falling DAU numbers indicate need to bring in new players or add new features to keep current players engaged. |
| MAU (Monthly Active Users) |
Month to Date count of Unique players who have played the game at least once during a given month. |
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| DAU to MAU % |
Daily Active Player Count as a % of Monthly Active counts. Analyze by each day of the calendar. |
A number beyond 25% indicates a high level of daily engagement from the active player base. Key to retaining players and first step to higher monetization. |
| Daily Sessions Count |
Number of game player sessions. Analyze by each day of the calendar. |
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| Average Sessions Per Player |
Average number of play sessions per player. Analyze by each day of the calendar. |
Higher average sessions indicate multiple visits by each player in a single day. |
| Player Revisit Rate |
% of Daily Players who are repeat visitors. Analyze by each day of the calendar. The repeat visitors could have originated anytime in the past. |
Different bands of this metric correspond to the levels of maturity attained by any game in its evolution lifecycle. |
| Achievements Event Count |
Count of Game Achievement events. Analyze by calendar, player demographics etc. |
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| LevelUps Event Count |
Count of Game level up events. Analyze by calendar, player demographics etc. |
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| Use Items Event Count |
Count of Game Use Item events. Analyze by calendar, player demographics etc. |
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| KPI |
Description |
Business Actionability |
| ARPU (USD) |
Average Revenue Per User. Analyze by calendar, player demographics etc. |
Key monetization metric. Higher ARPU indicates sustained monetization activity across larger player base. |
| ARPPU (USD) |
Average Revenue Per Paying user |
Committed players who have become experts at a game lead to higher ARPPU. |
| Daily Revenues |
Total Sales achieved through the Game Payment events. Analyze by calendar, pay method etc. |
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| Paying Player % (of DAU) |
% of Daily Active Users who have participated in a payment transaction. |
Key metric to assess monetization and drive more of the player base to actual payment levels. |
| Average Purchase Size (USD) |
Average sales $ spent in each payment transaction. |
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| Daily Cash Spend |
Daily Cash Spent (virtual commerce) on purchasing in game virtual products merchandize. |
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| Daily Coins Spend |
Daily Coins Spent (virtual commerce) on purchasing in game virtual products merchandize. |
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| Average Coins Per Buy Transaction |
Average coins spent in purchasing in game virtual products merchandize for each buy transaction. |
The higher coins spend in each virtual commerce transaction ultimately leads to more refills with real money. |
