As the social gaming market explodesand more than 200 million people playing games on Facebook, revenue from virtual items and advertising will continue to grow exponentially in the coming years. The social gaming industry is starting to generate real revenues and a marketplace that could soon constitute a good chunk of the social e-commerce market.
As more players play social games, they start spending money that over a period of time becomes a significant revenue stream. Understanding these social gaming-specific metrics is critical to any game’s success.
Social Gaming and Social Commerce companies need access to data analytics on a regular basis — to constantly listen/analyze social activity (viral invites, gifting, wall posts etc.) footprints from the millions of users and adapt their games and content by updating their applications every few days.
Claritics provides a robust suite of social media analytics applications and a rich feature set to help you get the most from your data. Features include:
To know how Claritics data analytics can help the social gaming market to generate the metrics so critical to measuring the success of game, contact us.