The third AppNation Conference kicked off today, and as expected there were any number of announcements, proclamations and Tweet-worthy utterings offered from the speakers and attendees who gathered in the San Francisco Design Center.
Much of the buzz was about mobile. In the opening keynote, Facebook’s director of developer relations, Doug Purdy, talked about the recently updated Facebook Platform for Mobile. The update, according to Purdy, makes it easier for developers to get their mobile apps in front of the 800 million Facebook users by letting those users easily find mobile apps and automatically bookmark those apps.
“The most social thing you have is your phone,” Purdy explained, saying that 350 million Facebook users access the service from a mobile device. They are, he said, twice as likely to “re-engage” with apps, and become “high-engagement users.”
Purdy was followed by Jonathan Carson of Nielsen, who shared some impressive figures on the consumer adoption of mobile apps and devices. Forty four percent of U.S. consumers carry smartphones, he said, and soon a majority of consumers will be on smartphones.
Several announcements were made by vendors at the event. One of the most interesting came from W3i, a monetization and distribution network for mobile app developers, who announced the launch of a new $10 million “AppX Game Developer Marketing Fund.” The fund will provide developers with a suite of free services that offer production support and user acquisition channel analysis designed to help indie developers compete with today’s “AAA” gaming giants.
Not to be outdone at their own show, the organizers of the event launched their own app incubator today, thanks to a strategic investment by Black Ocean, a digital media company that invests in, builds and operates technology businesses around the world. The initial identification of talent will take place at the conference, and the incubator itself will launch in early 2012. Developers looking to be considered are advised to submit their apps via AppNation’s online form.
The conference continues tomorrow for a second day of sessions and networking. Claritics will be there, sharing a booth with our good friends from Playhaven, the real-time mobile game marketing platform. Please stop by and say “hi.”
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The Claritics blog offers insights and analysis on the rising social commerce wave and how app developers can leverage social intelligence for their Reach, Retention and Revenue campaigns.