Today’s blog post is written by Jay Bala, the co-founder and Chief Technology Officer of Claritics.
The first few weeks of 2012 saw the entire engineering team at Claritics focused on delivering a world class analytics product release: which we did successfully as Release 2.0
a few weeks back. This release had a whole set of compelling features which our customers have welcomed and adopted with gusto!
The team has continued on its relentless pace of innovation and heard from multiple folks at the GDC — who kept saying that measuring engagement and monetization in a simple and easy to use fashion is key to measuring and driving the success of any game (social, mobile or online). To provide an even more laser focused view of these critical metrics, we recently added a couple of key analytics charts in our product:
1. Top 20 Countries by Revenues and ARPPU — this provides marketers and game developers the direct view of how much money they are making by each geo (Top 20) and what is the average revenue spend per paying user in those geos. A quick view of the sample chart already shows how the countries where maximum revenues are generated need not be the same countries where average per paying user spend is the largest. Targeting users from specific geos based on expected ARPPU could be one way of maximizing the monetization effect of bringing on board a smaller set of users through a geo focused campaign.
2. Weekly Active Users By Days Visited — this is the first key engagement report that game developers should look at to understand how engaging their game is for the average person before digging in deeper to make more advanced measurements like daily return rate, cohorts retention etc. This data being plotted as a trend over time gives game designers a view into how newer features (introduced into the game recently) impact or influence more repeat visits. And as espoused by many successful game publishers, the more engaging the game is, the more whales it can lead to in the immediate future!