Below is a list of several important research reports, white papers and articles. This section is updated frequently so be sure to check back often for more resources.
Inside Virtual Goods: The Future of Social Gaming 2011
Inside Network announces a new original research report by Justin Smith and Charles Hudson that is exclusively focused on the future of the social gaming market, entitled Inside Virtual Goods: The Future of Social Gaming 2011. This is Inside Network’s second annual edition of the Future of Social Gaming report. The big picture? The social gaming market will reach $1.25 billion overall in 2011.
Altimeter: Rise of Social Commerce: A Trail Guide for the Social Commerce Pioneer
Altimeter analysts Lora Cecere and Jeremiah Owyang share their white paper and presentation on the rise of social commerce and help you answer such questions as “Can you listen? Can you serve the new shopper? Or are you so busy YELLING your brand message, that you will miss this opportunity to listen, engage and serve the consumer in new ways?”
Social Commerce: A closer look at the numbers
The event organizing site Eventbrite shares an examination of their social marketing efforts and reveals how social networking sites like Facebook help boost its earnings. One key metric? Eventbrit’s average DPS (dollars per share) across all social media platform integrations was $1.78, and Facebook shares specifically generated $2.53 in ticket sales.