The international game development scene is thriving, especially in places like Europe and Asia, where some of the best games and coolest innovations are appearing. One country — Turkey — is a particular hotbed of activity, and not just because the country’s 30 million Facebook users make it the social network’s fourth largest audience by country.
Turkey is thriving because game developers like Peak Games, Gameforge and our newest client, Gamester, are turning out games that are among the fastest growing on Facebook and other social and mobile gaming platforms.
As announced today on the newswires, Gamester chose us as their User Intelligence platform to help the company gain insights into how its users are interacting with its Facebook applications. Our platform will enable Gamester to track cohort groups, conduct funnel analysis and analyze other user behavior patterns in order to optimize its user acquisition and engagement campaign, leading to more effective monetization.
With more than 1.5 million installs and over 250,000 MAUs on Facebook, Gamester is easily one of the largest game developers in Turkey. The company’s first app, Townster, is a resource-management, city-building game where users start a construction business and must build their dream city. Townster was recently nominated by the Digital Creativity Awards as the “Best In-Game Advertising Campaign” for its innovative integration with the advertiser Turkish Telecom.
Said company co-founder Onur Karcı:
“As a very user-driven organization, it is important for us to be able to understand which features, campaigns and offers our players respond to the best, and Claritics helps us gain these insights faster and more easily than any other analytics provider. We were able to get started right away, and we were very impressed with the granularity of the reports Claritics provided right out of the box. But what impressed us the most was their ability to customize and track specific user cohort group behavior in an easy-to-use interface and to measure effectiveness of campaigns in real time.”
We’ve been working very hard to make our analytics platform as simple as possible to use while still maintaining its powerful and robust feature set, so we couldn’t be more thrilled to hear Onur’s feedback.
We’d love to hear what you think as well. Our User Intelligence platform is easy to set up and it only takes about 15 minutes to get started receiving data. Sign up today and take us for a free, 30-day spin. We hope you’ll be every bit as impressed as the Gamester team!
You can be the first to comment!
The Claritics blog offers insights and analysis on the rising social commerce wave and how app developers can leverage social intelligence for their Reach, Retention and Revenue campaigns.