Release 3.0 featured the important addition to add any set of attribute filters on funnel steps defined in the funnel. This has been widely welcomed by our customers and provides them a very powerful tool to analyze paths of users with specific properties within their app and interactively discover friction points that prevent further in-game progress that could ultimately result  in user fall off and ultimate attrition.

Release 3.1 featured the important ability to interactively analyze any event data (standard or custom) — and thus segment user behavior based on specific patterns seen within any event (new user, virtual product purchases, payments etc.). Our customers get critical insights into their in-app and game mechanics through such analysis. A/B Test results can also be measured using this tool.

GDC 2013 is kicking off this week at San Francisco and we will be there to meet the participants converging in at the event, from various gaming technology related companies. We look forward to meeting and exchanging great ideas about how you could make your games highly successful. Our team members will be mainly in the GDC Expo Hall area. If you are attending GDC this week and would like to meet us, please drop a note to info@claritics.com and we’ll follow up very quickly.

“The integration process was very simple and it is very easy to instrument and send the data to the Claritics service. Their analytics platform could easily scale as we grew our users across our various social and mobile game titles” says Omer Bilge Ersoy, CEO, ArcadeMonk.

Within the first 30 days of the implementation, Omer and his team started tracking key metrics like Daily Revenues, ARPU, DAU over MAU and Cohorts Retention %. Most importantly for Omer and his team, Claritics has helped ArcadeMonk to optimize their monetization strategies and do better pricing outreach for individual demographic groups of their users using the powerful segmentation, cohort analysis and revenues analysis tools within the product.

Read more about how ArcadeMonk is leveraging the Claritics User Intelligence platform to drive much higher user engagement and monetization much earlier in their game lifecycle here

This feature was widely adopted by our customers. The primary use cases for which funnels are used today include,

• Beginning with events to create a simple funnel to track conversion (typically a marketer or product developer sets this up)
  • e.g. new user, accept specific offer, check out
• Trending data on this funnel over a 1 wk or 2 wk period to see how conversions are tracking in reality
• Validating or invalidating conversions & adding more events into the funnel (for testing hypothesis for new campaigns, product features)
  • e.g. new user, accept specific offer, add to checkout, checkout, post offer on FB feed

After the initial funnel release, our customers came back to us with the request to do deeper analysis of funnel actions based on metadata relevant for each action/behavior in the funnel.

For e.g.

•   new user, accept specific offer, check out
  • new user –> Filter new users based on campaign id through which the new user was acquired
  • check out –> Filter based on coupon type used at checkout

We are excited to announce the availability of this feature in our platform with our latest release. We call this feature “Metadata Filtering” in Funnels (until of course, the marketing folks come up with a fancier name soon

Happy Funneling !

Farbflut Entertainment, is a leading online games portal in Germany with millions of loyal gamers worldwide. Its most famous game, Pennergame, features players who collect bottles or junk to recycle, establish gangs and ultimately become owners of prime city real estate.

Farbflut had tried other analytics platforms on the market, but went with Claritics to get fast, easy access to user data for campaign optimization.

Integration was a breeze. “Since the infrastructure for the event tracking was already there, it was just a matter of making sure our events followed the correct format ..” says Farbflut’s BI Analyst, Friedrich Bode.

Beyond the painless integration and configuration, the focused metrics were easy to consume for the entire Farbflut team.  In a limited time, the team was able to optimize referral channels to lower their marketing spend. Read more how Farbflut is leveraging the Claritics platform for driving increased engagement and retention across games. Claritics Case Study: Farbflut

What’s different about it?

Claritics, a big data intelligence platform, and CloudSquads, the leader in bringing social technologies to the enterprise, announced today a strategic partnership to deliver a Social Command Center for businesses to measure and harvest business outcomes from all their social activities. The Social Command Center provides marketing, sales, and community teams with an integrated dashboard for all social and community activity, allowing them to correlate such activity with existing interaction channels in real time.

The Social Command Center solution enables customers to add data feeds from multiple providers including Facebook, Salesforce, Badgeville, BazaarVoice, Jive, and Lithium, and combine them with traditional web analytics and CRM data feeds. Customers will receive a real-time analytics dashboard with customized KPIs, driven by live event feeds from these industry leading social tools. Data from disparate channels can now be correlated and analyzed to measure the effectiveness of social efforts as compared to other channels.

By combining the power of social analytics with existing business processes, CloudSquads has been proven to provide marketing professionals with 35%+ more conversions by building an integrated social profile and using the advanced targeting feature. Customer Care and Support teams can take proactive action to realize call deflection rates of 15%+ using CloudSquads.

Claritics and CloudSquads work closely with the industry’s leading social, community, gamification and traditional ERP and CRM vendors and understand the critical business success criteria to make social investments yield results.

“The Social Command Offering is an invaluable boost for social and community investments in all enterprises,” said Raj Pai, CEO of Claritics, “Our partnership with CloudSquads supports the strong market need for today’s social enterprises who are savvy enough to demand business benefits and ROI from their social investment and seeing rapid growth in engagement with end users.”

“With the Social Command Center – customers will get a holistic view on how their efforts in social support, sales and marketing stack up” said Ashish Seth, Co-Founder of CloudSquads, “This partnership brings together our expertise with managing user communities and associated technology platforms with Claritics’ industry leading analytics to provide actionable intelligence on social efforts.”

The combined solution offering is available for all customers and is currently being used by leading enterprises to deliver the following benefits;

• A leading consumer brand company uses the Social Command Center to track real time KPIs to measure call center deflection and resulting savings through community participation
• An online publisher with millions of end users is using the Social Command Center to boost sales by tracking revenue uplift through advocate referrals.

The new Social Command Center is a comprehensive solution that yields immediate results for customer service, marketing, and sales teams to optimize user acquisition, engagement and monetization campaigns.

For more details and to download a white paper, please follow this link.

http://claritics.com/wp-content/uploads/2012/12/CloudSquads_Claritics-Social-Command-Center.pdf

About CloudSquads

CloudSquads provides solutions that enable the F1000 and leading SMBs to transform social conversations into actionable insights that drive improvements and ROI in marketing, sales and customer service.  CloudSquads provides packaged solutions that assists customers with all aspects of change management, vendor selection, strategy, implementation and integration of leading platforms from vendors including Salesforce, SAP, Microsoft, Lithium and Badgeville. For more information, visit www.cloudsquads.com.

Facebook: http://www.facebook.com/CloudSquads

Twitter: @cloudsquads

About Claritics

Claritics is a big data intelligence platform for social, mobile and enterprise analytics applications. Claritics provides packaged ‘analytics solutions’ that enables marketers, and product owners to quickly drive value from user campaigns related to social and mobile initiatives. The Claritics platform is offered in flexible deployment models including an easy-to-use, cloud based subscription service or a private cloud service for larger enterprises or SaaS providers. Headquartered in Mountain View, California, the company works with several popular app platforms and developers, for real-time insights and business outcomes. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.

Facebook: https://www.facebook.com/pages/Claritics/167742883255593

Twitter: @claritics

Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Claritics Contact                                                     CloudSquads Contact

Matt McAllister                                                          Kamael Sugrim

Fluid PR                                                                    Marketing

(510) 229-9707                                                        (408)-720-8275

matt@fluidspeak.com                                                        kamael@cloudsquads.com

The Mobile monetization opportunity is projected to grow upwards of $20 billion in the next 2-3 years. Within that space, the mobile app economy is rapidly moving towards a freemium model where the bulk of the monetization comes through in-app purchases and ads. Freemium apps now generate 69 percent of the worldwide iOS app revenue and 75 percent of global Android app revenues. Meanwhile, premium app revenue from paid download apps have remained relatively flat over the same periods. So if you are a mobile app developer continue reading …

Difficulty in source attribution on Mobile Apps

Tracking the referrers in web ad campaigns is easy (Google Analytics and most web tools do this well) but when it comes to tracking the source of mobile app installs, things get very hard especially on iOS (and other platforms) thanks to the opaqueness of the App Store downloads. Mobile app developers get offline daily or weekly install reports from Ad Networks (Tapjoy, AdMob, Flurry, moPub etc.) after the fact — and this makes it mighty hard to do deeper segmentation and analytics of in-app behavior using the referrer information within most analytics platforms.

So what has Claritics Done to Ease Your Pains

In the recently released Claritics 2.8 version, we have this extremely easy way for you to upload this install information anytime after the fact. The install information provided by the ad networks contains a mutually identifiable user ID (Open UDID or equivalent) with the date of install and the referrer code. Once you upload the file, Claritics intelligently co-relates the various events that have been generated by the users with their origin information uploaded from the CSV — setting the stage for easy deep dive analysis of user engagement and monetization behavior over time into the future.

Easy and Interactive Campaign Analytics and User Segmentation

Armed with this information, app developers and product managers can do interactive user segmentation using cohorts, funnels and campaign analysis tools provided by Claritics to identify their most engaged and monetizing users — based on their referrer origins and hence make more measured and data based choices for future campaign spend with their ad networks. This information can also be used to retarget the users with more focused offers and messages within the mobile app as well.

Claritics announced today a strategic partnership with Badgeville to deliver best-in-class analytics and campaign optimization solutions to customers of Badgeville’s industry-leading Behavior Platform. The partnership gives companies in retail, publishing, entertainment, healthcare, education, community and other verticals the ability to analyze and harvest insights from Badgeville’s gamification solutions and services in real-time and optimize them to promote further engagement.

Claritics provides Badgeville customers with access to gamification analytics through its User Intelligence platform, designed for end-to-end insights into user behaviors to help customers optimize their engagement rates, social referrals, and overall lifetime user value.

“Badgeville has built an incredibly impressive platform for using gamification strategies to help companies reward any type of user behavior that promotes further brand awareness and intimacy,” said Raj Pai, co-founder and CEO of Claritics. “Our goal is to help those companies get even more value from their gamification efforts by delivering actionable insights that help drive deeper engagement and more lifetime value from each user.”

“Claritics’ user intelligence analytics platform provides very flexible and powerful capabilities to address the needs for marketers to understand how to improve and promote deeper engagement with their customers” said Kris Duggan, Badgeville CEO. “This enables our customers to measure and improve the effectiveness of their gamification strategies in addition to identifying user groups who display highly differentiated behavior for future retargeting campaigns.”

Badgeville’s Behavior Platform captures large amounts of contextual behavior data based on specific user actions on its client’s web properties and applications. This makes it easy for businesses to surface and reward user behavior, creating a more loyal and engaged audience around their key business objectives. Badgeville customers typically experience between 200 to 500 percent increase in metrics such as user-generated content, page views, retention, time on site, and social referrals.

Claritics’ cloud-based User Intelligence platform is capable of analyzing large amounts of user behavioral data on social, mobile and enterprise applications in real-time. The platform can be implemented with little to no development resources and delivers easy-to-understand and actionable outcome oriented analytics. This analysis yields immediate results that can be used to optimize user acquisition, engagement and monetization campaigns.

# # #

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville’s Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization’s websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recylebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com).

About Claritics

Claritics is a big data intelligence platform for social, mobile and enterprise analytics applications. Claritics provides packaged ‘analytics solutions’ that enables marketers, and product owners to quickly drive value from user campaigns related to social and mobile initiatives. The Claritics platform is offered in flexible deployment models including an easy-to-use, cloud based subscription service or a private cloud service for larger enterprises or SaaS providers.

Headquartered in Mountain View, California, the company works with several popular app developers, tracking more than 15 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.

Facebook: https://www.facebook.com/pages/Claritics/167742883255593

Twitter: http://www.twitter.com/claritics

Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Claritics Contact                                                     Badgeville Contact

Matt McAllister                                                          Adena DeMonte

Fluid PR                                                                    Badgeville

(510) 229-9707

matt@fluidspeak.com

Badgeville is a leader in the gamification market, and their solution is used by industry leaders like EMC, NBC, Universal Music, Oracle, VMWare, Citrix Systems, Bell Media, and 200+ other marquee customers to drive customer loyalty and user engagement.

The Claritics user intelligence solution is used in the Badgeville Behavior Platform to analyze and harvest real-time insights for user engagement campaigns.

In today’s world, users interact and engage with your brand across social & mobile apps, websites, communities and more. At the center of the social, mobile and SaaS revolution is the “user”. Understanding user behavior and engagement across these channels is job #1 for any marketer and social champion.

Our partnership with Badgeville powers rich enterprise-class analytics and campaign optimization solutions. Gamification sponsors and marketing executives can now harvest end-to-end insights and put them to work for measurable business results (e.g. improve brand advocacy in a community, enhance employee performance, engage users for new product launches, etc).

What do Gamification experts, marketers, and business sponsors get from user intelligence?

User Dashboard

A summary dashboard of key performance indicators tracking engaged users, levels of participation, rewards levels, social activities, customized for the business objective of each gamification initiative.

Engagement

In depth view of specific user behavior patterns across projects and channels to understand what is working and what needs further optimization.

Retention

An easy-to-use snapshot of most loyal or most engaged users and their social behaviors which provides marketers specific insights into how to drive follow-on campaigns and activities.

Why traditional analytics solutions leave you stranded at the door?

• They fail to provide in-depth view and metrics of user behavior within your offering or apps
• Are typically silo-ed into a single channel view (e.g. web channel only) leaving you to connect the dots
• They do not provide easy integration into ongoing campaigns and user engagement programs

Along with Badgeville, we are excited to power the user engagement revolution and provide marketers, business owners and app developers with the key tools needed to understand and harvest user insights, going beyond clicks and page views.

Drop us a line and we would love to hear your experiences.

Raj