Frequently Asked Questions

How does Claritics work?

Claritics provides social gaming and social commerce analytics as a service using a SaaS model. You embed Claritics Restful APIs into your social applications to gather the raw app level events that are processed to deliver the actionable analytics.

What analytics does Claritics provide?

For Social Gaming applications, Claritics helps track standard KPIs and metrics related to:

• Daily Game Activity
• New Players, Installs and Referrers
• Viral Activity
• Player Activity (Daily, Monthly)
• Virtual Product Purchases
• Real Money Transactions
• Detailed Gaming Activity (By Levels)
• Analytics by Player Demographics

For Social Commerce applications, Claritics helps track standard KPIs and metrics related to:

• Daily Social App Activity
• Campaign Activity (By Medium, Source etc.)
• User Activity (Daily, Monthly)
• Viral Activity (app and product use related)
• Virtual and Real Product Purchases
• Real Money Transactions
• Analytics by User Demographics

What platforms does Claritics support?

Access to the Claritics analytic applications is through a simple web browser. We support Google Chrome, Mozilla Firefox and IE (versions 7 and above).

Does Claritics host all my data within its cloud?

Claritics application hosting infrastructure is flexible to support both a public cloud and a virtual private cloud model. Access to the application in either case is through the same web-based User Interface.

How long will it take to get my analytics going?

Claritics base subscription is usually turned on in less than a day. This start time will vary in cases where the analytics needs to cover multiple custom events within the social application.

How do you handle my large data volumes?

The Claritics application and data processing architecture is optimized to handle multiple millions of events on a daily basis. Further scalability is built in through load balancing at multiple layers in the product architecture.

How frequently can you update my analytics?

Claritics can refresh the analytics once every hour for most customers. Data sourced from social applications that generate more than 100 million rows per day increases this refresh latency.

Do I lose my data when your service has an outage?

As Claritics gathers data at the event level, any such outage will not result in your losing your analytics data for the period of the outage.

How is Claritics different from Google Analytics?

Claritics provides domain specific (social gaming, social commerce, media, etc.) and deep analytics. We do not restrict our analytics to just visitor traffic, pages visited, campaign links clicked, etc. – but go deeper and process application specific events and related analytics.

How is Claritics different from Facebook Insights?

Facebook again provides social platform level analytics (how many people visited the app, recommended the app, etc.), whereas Claritics goes deeper into the events and analytics specific to each app hosted on the platform.

How is the Claritics subscription priced?

We are currently in limited beta. Please contact us at info@claritics.com for more information or to speak to a sales rep.