Panelists from Zynga, Playdom, TheBroth and Tapjoy set to debate the role of analytics in sparking imagination and creativity
Mountain View, CA – February 28, 2011 – Claritics (www.claritics.com), the leading User Intelligence solution for social and mobile app developers, today announced it will be hosting a sponsored session during the Game Developers Conference 2012 in San Francisco, CA. The panel discussion, titled “Art vs. Science: Fueling the Right Brain with the Left,” brings together several of the industry’s most experienced executives and visionary thought leaders to discuss the role of analytics in sparking game developer’s imagination and creativity.
The session occurs on Wednesday, March 7, from 5:00 p.m. to 6:00 p.m. in Room 2,000 of Moscone Center’s West Hall.
Confirmed speakers include:
“There’s so many fascinating talks and tremendous speakers at the GDC already, and we wanted to contribute our part to the conversation by discussing a unique topic that we think cuts right to the essence of game design and development in 2012,” said Raj Pai, co-founder and CEO of Claritics. “Analytics is so central to the industry today, but it must be balanced with creativity and imagination. So we’re going to explore how the two elements play off of each other in order for a gaming company to succeed. We are honored to have four tremendous speakers like Bill, Rajeev, Markus and Rob, and we look forward to what insights they have to share.”
Claritics is also exhibiting in the conference’s expo hall, at booth #305. To schedule an appointment for a demo or free consultation with Claritics, email email@example.com or call (650) 625-8655.
The session is open to all attendees of GDC 2012 who have registered for a Summits & Tutorials, Main Conference or All Access pass. To register for GDC 2010, please visit http://www.gdconf.com.
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Claritics is the leading User Intelligence platform that improves user acquisition, engagement and monetization campaigns for social and mobile application developers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. The company’s cloud-based analytics platform can be implemented with little to no development resources and delivers easy-to-understand, pre-packaged, domain specific reports that can also be customized in order to suit any customer’s needs. Headquartered in Mountain View, California, the company works with popular app developers including TheBroth, Gamester and many others, tracking more than 20 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.
Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
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Matt McAllister Rachel White
Fluid PR Claritics
(510) 229-9707 (650) 625-8655