Claritics Provides “Game-Changing” Capabilities with Google BigQuery Service

May 16, 2012- When Google announced the public availability of its BigQuery service earlier this week, Claritics was honored to be named as one of the most prominent companies that had been testing the service during its beta.

Big Query is an online analytical processing (OLAP) system able to crunch data sets with billions of rows containing terabytes of data and is aimed at businesses and enterprise developers that need to slice and dice “big data” in real time, according to the company’s blog.

Imagine a big pharmaceutical company optimizing daily marketing spend using worldwide sales and advertisement data. Or think of a small online retailer that makes product recommendations based on user clicks.

In our case, of course, we use the service as a fast analytics database for our applications, pumping in large volumes of data – millions of gaming events – every day. As we have grown, BigQuery has enabled us to scale our systems automatically, without having to worry about fine-tuning or adding hardware as our data volumes have increased.

As our CEO Raj Pai said in a case study that was published here:

“We can use the BigQuery Service infrastructure to create advanced queries and build these really quickly from a prototyping perspective. This gives us more flexibility as we look ahead to developing new analytics apps. Google BigQuery Service is also saving us time and resources. Since we don’t have to worry about setting up machines as we bring more clients onboard, we expect it will save us a lot of money as well.”

To learn more about how BigQuery has helped us manage our growth and achieve our goals of providing near real-time analytics to hundreds of social and mobile app developers, see a roundup of some of the press coverage below:

CIO Magazine

Google’s BigQuery Offers Infrastructure to Crunch Big Data

“Kwek notes that one BigQuery customer, social and mobile analytics specialist Claritics, leveraged the service for a Web application for game developers that gives them real-time insights into user behavior.”

PC World

Google Makes BigQuery Available to All

“Some early testers of BigQuery have built applications on it, according to Google. For example, a company called Claritics created a tool that lets game developers analyze user-behavior data in real time.”

ZDNet

Google enters big data analytics fray

“The service was available in limited preview last November, noted Kwek Ju-kay, product manager of BigQuery at Google, in the blog post. Since then, companies such as Claritics, a social and mobile analytics company, have used the service to build a Web app for game developers to gain real-time insights into user behavior, he added.”

Web Pro News

Google’s BigQuery Means Analytics for all Businesses

“Google has been running a trial version of their analytical solution since November and many businesses and developers are using it with great success. Claritics, a mobile solutions provider, developed a mobile analytics application based on BigQuery.”

No Comments Yet

You can be the first to comment!