Claritics Powers Social Analytics for TheBroth’s Barn Buddy App

At Claritics, we are big fans of Barn Buddy, which is quite possibly the best farming game available on Facebook. In fact we have a little intra-office competition going to see who can build the most prosperous farm, and the competition has turned into a bit of a rivalry where we’ve been stealing each others crops and on more than one occasion spoiling them by adding bugs or weeds. It’s an uproariously fun resource management game that smartly combines social features with challenging in-game activities.

That’s why we are particularly excited to have been chosen by TheBroth, the game developer behind Barn Buddy and other Facebook games like Kickmania, Planet Domo and Hoop Fever Live, to power analytics for Barn Buddy.

Under the agreement, we will provide real-time data and actionable insights in order to help TheBroth’s game developers and product managers make immediate improvements to Barn Buddy’s acquisition, engagement and monetization campaigns.

Said Markus Weichselbaum, founder and CEO of TheBroth:

“We enjoy Claritics’ depth and breadth of their reports, the immediate actions we’re able to derive from social game-specific insights, and an ability to drill-down into very granular levels of detail. The Claritics Social Intelligence app suite is easy-to-use and easy to get started. Claritics understands what game developers like us need in an analytics package.”

Barn Buddy became a top 10 game on Facebook in 2009 and today is localized into many languages with over 4.5 million Monthly Active Users, according to AppData. It was quite an honor to be selected by Markus and his team to power their analytics and we look forward to helping them improve their reach, retention and revenue campaigns.

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