Claritics Delivers Cross-Platform Analytics Solutions for HTML5 Application Developers

If it seems like it’s been a year or so since you’ve been hearing about the oncoming wave of HTML5, the latest web language designed to improve support for multimedia content and allow applications to be viewed more easily across multiple browsers and devices, and how it represents the future of interactive content, that’s because it has

But with the pending release of Facebook’s Project Spartan, it appears that HTML5 apps are finally primed to explode, and if so then HTML5 developers will need a dedicated analytics platform that gives them insight into the differences in campaigns, content and features and how their users’ behavior varies across multiple platforms.

This morning, Claritics announced the latest release of our Social Intelligence Suite, offering  full HTML5 support and providing HTML5 developers with a single analytic framework for tracking user data across Facebook, Android, iOS and other platforms.

For instance, HTML5 developers will be able to gain key insights such as:
  • Which platforms deliver the most engaged users at the lowest cost of acquisition?
  • How does user behavior differ across multiple platforms and devices?
  • What is the difference in Average Revenue Per User across different platforms?
  • Which content is most or least popular and how does consumption vary by platform?
  • And more.

The full press release is pasted below. If you are building or planning to build an HTML5 app and would like to hear more about our Social Intelligence Suite, drop us a line or go ahead and onboard directly through our web site.

 

For Immediate Release

Claritics Delivers Cross-Platform Analytics Solutions for HTML5 Application Developers

Provides developers with a single analytic framework to analyze user behavior and social data for HTML5 apps across Facebook, Android, iOS and other platforms

Mountain View, CA – October 5, 2011 – Claritics (www.claritics.com), the leading Social Intelligence solution for social and mobile app developers, today announced full HTML5 support for its Social Intelligence Suite™. The release empowers application developers to create rapid adjustments to campaigns, app features and targeted content based on real-time data from HTML5 apps running across a variety of platforms, including Facebook, Android, iOS and others.

“With the rising tide of HTML5 and the number of applications being written in this quickly emerging language, many of our customers were asking to use our analytics for their HTML5 apps,” said Raj Pai, co-founder and CEO of Claritics, Inc. “By providing a single, easy-to-use analytics framework, we’ve empowered HTML5 app developers to quickly analyze and act on real-time data across multiple channels for profitable growth.”

Claritics already provides analytics solutions for social and mobile applications, but today’s announcement marks the first time app developers have had an analytics solution that helps track user behavioral and social interaction data across multiple platforms within a single framework.

By using the Claritics Social Intelligence Suite, HTML5 developers will gain insight into important trends and information such as:

  • Which platforms deliver the most engaged users at the lowest cost of acquisition
  • How does user behavior differ across multiple platforms and devices?
  • What is the difference in Average Revenue Per User across different platforms?
  • Which content is most or least popular and how does consumption vary by platform?

These insights are crucial to the success of any new application and especially critical when launching an HTML5 app or a game and deciding how best to acquire new users and scale the business using data-driven user acquisition, retention and monetization campaigns.

HTML5 plays an increasingly important role in the application ecosystem because it allows developers to build an app once and deploy it across multiple platforms, enabling end-users to access the app from multiple platforms and devices.

The Claritics Social Intelligence Suite with native HTML5 support is currently available for developers by signing up for a free 30-day trial at www.claritics.com.

About Claritics

Claritics is a social intelligence company that improves user acquisition, engagement and monetization campaigns for social and mobile application developers and online advertisers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game publishers to improve an application’s overall reach, retention and revenue, while helping brand advertisers gain immediate value from their social media efforts. The company is the first solution of its kind to turn analytics into automated business processes that optimize app performance and ad campaigns on-the-fly. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.

Note to Editors: Facebook is a trademark of Facebook, Inc.; Android is a trademark of Google, Inc.; and iOS is a trademark of Apple, Inc. # # #

 

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