Provides developers with a single analytic framework to analyze user behavior and social data for HTML5 apps across Facebook, Android, iOS and other platforms
Mountain View, CA – October 5, 2011 – Claritics (www.claritics.com), the leading Social Intelligence solution for social and mobile app developers, today announced full HTML5 support for its Social Intelligence Suite™. The release empowers application developers to create rapid adjustments to campaigns, app features and targeted content based on real-time data from HTML5 apps running across a variety of platforms, including Facebook, Android, iOS and others.
“With the rising tide of HTML5 and the number of applications being written in this quickly emerging language, many of our customers were asking to use our analytics for their HTML5 apps,” said Raj Pai, co-founder and CEO of Claritics, Inc. “By providing a single, easy-to-use analytics framework, we’ve empowered HTML5 app developers to quickly analyze and act on real-time data across multiple channels for profitable growth.”
Claritics already provides analytics solutions for social and mobile applications, but today’s announcement marks the first time app developers have had an analytics solution that helps track user behavioral and social interaction data across multiple platforms within a single framework.
By using the Claritics Social Intelligence Suite, HTML5 developers will gain insight into important trends and information such as:
These insights are crucial to the success of any new application and especially critical when launching an HTML5 app or a game and deciding how best to acquire new users and scale the business using data-driven user acquisition, retention and monetization campaigns.
HTML5 plays an increasingly important role in the application ecosystem because it allows developers to build an app once and deploy it across multiple platforms, enabling end-users to access the app from multiple platforms and devices.
Claritics is a social intelligence company that improves user acquisition, engagement and monetization campaigns for social and mobile application developers and online advertisers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game publishers to improve an application’s overall reach, retention and revenue, while helping brand advertisers gain immediate value from their social media efforts. The company is the first solution of its kind to turn analytics into automated business processes that optimize app performance and ad campaigns on-the-fly. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit www.claritics.com.
Note to Editors: Facebook is a trademark of Facebook, Inc.; Android is a trademark of Google, Inc.; and iOS is a trademark of Apple, Inc.
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