A Look Back at What Was in 2011

It’s that time of year again—a time to reflect back on what you’ve accomplished over the past 12 months and ahead at what challenges and opportunities the coming year might hold in store.

No matter how you cut it, it’s been an amazing year for all of us at Claritics. We entered 2011 full of hope and optimism, hard at work developing the early version of a product we envisioned would change the way people thought about analytics. By May we had landed our Series A round of funding from two venture capital firms that we both liked and admired, been recognized as a TiE50 winner for our innovation in cloud-based services, and we were off and running.

When we officially launched the beta program for our Social Intelligence Suite in June, it became immediately apparent that app and game developers were hungry for a new type of analytics solution – one that was powerful and sophisticated enough to handle enormous volumes of social data yet easy and lightweight enough that anyone could implement and use it. The feedback we got from our early beta partners – Facebook developers such as Grab Games, ChaYoWo and others – was encouraging to say the least.

2011 might well be remembered as the year that mobile gaming really took off, and our customers started asking if we could tailor our social analytics platform for Facebook developers to apps on iOS and Android. So in August we launched our Mobile Analytics suite, offering mobile app developers a deeper level of analysis – including cohorts, funnels, user segmentation and more – than they had ever seen before. We followed that up with the launch of our analytics solutions for HTML5 app developers, attempting to stay one step ahead of the innovation curve.

Today, our platform is used by more than 100 social and mobile app developers, including some very prominent companies, such as early gaming pioneer TheBroth, whose CEO Markus Weichselbaum recently said “Claritics understands what game developers like us need in an analytics package.” High praise from a man who knows a thing or two about analytics.

As we look ahead to next year, we can only hope that it holds just as much excitement, opportunity and inspiration as this one has. While we are sure of some things – that Android will continue to grow, that virtual goods sales on all platforms will likewise continue their upwards trajectory, that distribution will remain a major obstacle for all types of app developers – we are also certain that 2012 will likely throw us a curveball or two just to keep things interesting. Such is the life of a startup in a rapidly evolving, cutting-edge industry.

But whatever happens, we are looking forward to it, and we are wishing everyone else in the industry a safe and happy New Year!

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